Macau tourism numbers are up through initial quarter of 2017, and that’s continued good news adhering to a slight bounce in visitor arrivals through the year that is previous.
Macau tourism is once again bustling, but the city is now less reliant on gambling, as tourist attractions like Wynn Palace’s SkyCab pull in new travelers.
China’s gambling friendly area is experiencing a comeback of sorts after President Xi Jinping initiated a corruption crusade in 2014 that targeted VIP touring businesses that had been catering towards the mainland’s wealthy. The federal government alleged that high rollers were making use of Macau and junket operators to maneuver money out of the country’s heavily taxed control.
With tens of billions of dollars invested, casino companies had to quickly rethink their marketing strategies. Today, resorts are providing attractions that interest a wider demographic than just China’s elite. And so far, it’s working.
The Macao national Tourist Office expects visitor arrivals to develop five percent in 2017, a substantial increase contrasted to the 0.8 per cent ‘upswing’ the city experienced in 2016.
Keys to Attraction
A study that is new a Macau University video gaming researcher has identified nine crucial non-gaming factors being enticing visitors to go the enclave, and perhaps more to the point, keeping them coming straight back.
In a paper titled ‘Play, Shop, Eat, Dr (more…)